A new initiative has started to promote the area for diving, with a meeting between local councillor, Rafael Caballero, and representatives of the diving industry.
The initial meeting was held with dive clubs in La Herradura in order to start work promoting this sector of nautical tourism, to raise it’s importance and to ensure it is represented in the promotional calendar for 2016.
A promotional video is also being prepared in conjunction with local dive centres, with a view to screening it at travel and tourism trade shows and on the internet. This can only help raise the profile of the local area, boasting as it does some of the best diving sites for a long way (every day we get the diving schools from as far afield as Marbella, Fuengirola & Benalmadena travelling over 100km to dive here).
2016 Dive Shows
It is planned to kick start the promotions in Jan 2016 at the FITUR show, also promoting the news that La Herradura has again been chosen to host the European Underwater Photography Championship in October 2016. Snr Caballero continued that the Tourist Board will also make one of the areas or rooms in that tourism fair available for the presentation of this international event.
It was also announced that in February 2016, there are plans to participate in the Dive Travel Show exhibition in Madrid with a stand. It is intended to also showcase the local area and gastronomy, as well as the larger cultural aspects of the area. The fair is for dive professionals and is held in the “Crystal Palace” in the capital city, Madrid. In 2014 the fair featured some 110 exhibitors and attracted more than 12,000 visitors.
New local area SCUBA Diving guide
Finally, it was also announced that a dedicated guide book for local diving will be produced, detailing the local sites, access points, technical notes, expected durations etc. The guide will also feature a section featuring the wealth of fauna and flora that can be expected to be seen at each site. This is especially good news as some of our best sites are within the Cerro Gordo – Maro conservation area and boast superb soft corals, etc.
It is envisaged that this manual will also be able to be used as promotional material in other exhibitions and dive fairs. Let’s hope that, for once, the guide is produced in languages such as English, German, Danish, etc so it is useful for our international visitors.